In this episode of The Founders' Journey podcast, we welcome Haley Rushing, Co-Founder and Chief Purposologist of The Purpose Institute. Haley shares her insights on how purpose-driven businesses outperform their peers, drawing from her work with companies including Wal-Mart, Whole Foods, and Southwest Airlines.

We explore the "purpose paradox" - how focusing on purpose for profit sake does not actually work - and discuss Rallyday's own purpose journey. Haley's passion for helping leaders articulate and activate their purpose is infectious, reminding us why we started Rallyday and our commitment to empowering leaders.

This conversation isn't just for founders; it's for anyone who believes business can be a force for good. Join us for a thought-provoking discussion that might inspire you to start your own purpose journey and elevate your personal and professional life along the way.