In this video, Rallyday Partners’ Director of Architecture, Keriann Murphy, explains the firm’s unique approach to value creation through the Rallyday Architecture Program (RAP). Inspired by the role of an architect, RAP helps founders and leadership teams design the “blueprints” for enduring, human-centered organizations. Through RAP, we guide companies in developing five blueprints: Purpose, Strategy, Culture, Internal Operating Model, and Leadership Development. Together, these blueprints provide the structure needed to scale with purpose and achieve long-term success.