In the middle of a chaotic 10x growth stretch,ย Ryan Heckmanย found himself alone in his basement at two in the morning, convinced he had a people problem. A late-night PBS interview introduced him toย Brian Kightย and his father Tim, and to a different diagnosis: a culture deficiency. Twenty-two years later, Brian is the founder and author ofย Daily Discipline, and he now builds high-performing cultures inside the NFL, the NCAA, and C-suites across industries. He and Ryan walk through why strategy rarely gets executed as designed without the culture to support it, why a written standard means nothing until it is enforced, and why one five-second decision mattered more than a twelve-month transformation. Listeners will leave with a practical way to turn stated values into standards a team actually lives by.